“On élève la barre” web banners on tablets: a clay cow, flowers and a wind turbine on green backgrounds, with the lait logo

Visual & Brand Motion 2022

PLQ: 'On élève la barre' 360 campaign

A 360 campaign by Les Producteurs de lait du Québec promoting their sustainable development approach, oriented towards carbon neutrality.

Digital integration for LG2: static and animated web banners, LaPresse+ ads, image editing and format variations.

Read more on Grenier (French) (opens in a new tab)

Animated web banner on a tablet: a clay cow on a green background, with the lait logo

Billboard: a hand raising a bar above the lait logo, “On élève la barre. Objectif carboneutralité”

Bus shelter ad: a clay farmer climbing a silo, with the lait logo

Place-des-Arts metro station ad: a clay farmer carrying a child on his shoulders