Three BRP Black Friday Instagram stories on phones, with an off-road vehicle, a snowmobile and a group of riders

Visual & Brand Motion 2024

BRP: Black Friday / Cyber Monday 2024

Black Friday and Cyber Monday 2024 campaign featuring BRP's four main brands.

Digital integration: social videos, static and animated web banners, image editing and format variations.

BRP Black Friday and Cyber Deals web banners in several formats, with off-road vehicles and riders

BRP Cyber Deals Instagram stories: up to 40% off helmets and apparel, with a Sea-Doo rider and a snowmobile rider

BRP Black Friday Instagram posts laid out in a feed